LINKEDIN MARKETING BENEFITS:
- With over 562 million users in more than 200 countries worldwide, LinkedIn offers a large potential reach
- Marketing on LinkedIn is a great way to expand your business’ reach while building a network of important connections
- While many people perceive the platform as a site to search for jobs and grow a professional network, LinkedIn is just as effective for producing new business leads
- LinkedIn’s community features like LinkedIn Groups enable you to connect with experts and influencers in your field
LINKEDIN MARKETING STRATEGY:
- Analyze current company LinkedIn page, if applicable
- Determine brand objectives
- Complete a LinkedIn business profile page featuring company status updates, relevant articles, products and services, and career opportunities
- Publish rich content on a regular basis
- Create valuable media that stands out on your company LinkedIn page
- Set up a weekly flexible content post calendar to determine the frequency of your company posts
Why Use LinkedIn to Promote Your Business?
With today’s technological advancements, there are so many social media platforms continuing to appear and grow. According to Cambridge Analytica, who recently received access to confidential data on Facebook, users are leaving the platform in bulk. But, as they say, when one door closes, another one opens. This grand departure from Facebook means less ads being shown to users, which means trouble for businesses who pay for them to appear on the platform. With company ads and budgets being restricted, businesses are more inclined to move to a new platform for their paid social advertisements: LinkedIn. Our Chicago LinkedIn Marketing Company is here to prepare you and your company for all of the newest platforms that are gaining popularity.
A LinkedIn Company page establishes your brand as a reputable and trustworthy institution while also helping you generate leads, drive web traffic, and boost brand awareness. Marketing on the platform by a professional Chicago LinkedIn Marketing Company helps you network with a community of field professionals to spur actions appropriate to your business.
In recent years, LinkedIn has made advanced improvements unique only to its platform. To start, now LinkedIn offers an array of company-based targeting features only applicable through the platform. For instance, advertisers are able to receive user information such as a user’s professional interests, skills, and the name, industry and size of a company where a LinkedIn user was or is currently employed. LinkedIn’s progressive platform also features detailed targeting by job title, function, position and status at a company. Since LinkedIn members provide detailed information regarding their professional interests and pursuits, companies are able to incorporate extremely targeted LinkedIn advertisements into their social media marketing strategies.
Even more essential, LinkedIn offers optional sponsored in-mail for companies to directly contact desired audiences through LinkedIn messenger. The most important facet of LinkedIn, however, is the fact that users of the social media platform are there for a reason, and more often than not, it’s for business purposes. Therefore, when your company markets on LinkedIn using a Chicago LinkedIn Marketing Company, users will want to see your ads and promotions and likely engage more with your brand.
Digital Marketers Chicago – Best Chicago LinkedIn Marketing Company!
LinkedIn is the world’s largest professional social network, with new professionals signing up at a rate faster than two new users per second. Digital Marketers Chicago is the leading Chicago LinkedIn Marketing Company. With tons of experience helping business owners and companies grow their online presence through the platform, our Chicago LinkedIn Marketing Company knows exactly how to market your brand on the site in ways that will attract ideal prospects, generate leads, and gain the respect of peers, while establishing your company as an expert in your field.
Our Chicago LinkedIn Marketing Company is well-equipped to grow your brand’s LinkedIn marketing power. Our Chicago LinkedIn Marketing Company’s social media team has the knowledge essential to create your company’s LinkedIn page, take advantage of LinkedIn’s community features, understand and navigate LinkedIn’s algorithm, and ultimately leverage the platform as a marketing tool to grow your business’s revenue and customer base.
Full-Service Chicago LinkedIn Marketing Company
Digital Marketers Chicago is a full-service LinkedIn Marketing agency, covering everything from content creation and development, page optimization, and both paid and organic engagement. Through our wide network of employees, clients, industry professionals and influencers, our Chicago LinkedIn Marketing company effectively boosts brand exposure and furthers your company’s reach.
Some Of The Industries Our Chicago LinkedIn Marketing Company Provides SEO And SEM Services For Are:
- LinkedIn Marketing Agency for Ecommerce Websites
- LinkedIn Marketing Services for the Healthcare Industry
- Chicago LinkedIn Marketing Company for Hotels
- Chicago LinkedIn Marketing Company for Small Businesses in Chicago
- LinkedIn Marketing for Sporting Goods Companies
- Chicago LinkedIn Marketing Company for Accountants
- LinkedIn Marketing for Advertising Companies
- Chicago LinkedIn Marketing Company for Law Firms
- LinkedIn Marketing for the Real Estate Industry
Professional Chicago LinkedIn Marketing Company Process
While there is no one way to grow a brand’s LinkedIn presence, Digital Marketers Chicago’s LinkedIn Marketing Company starts the process by learning everything there is to know about your business, its competition, and brand. Other than regularly monitoring and managing your LinkedIn business account, our Chicago LinkedIn Marketing Company will follow the following process when completing a successful marketing strategy for your company’s LinkedIn profile:
- Create and brand your company’s LinkedIn profile
- Keep company connections current and continue to grow a targeted influence
- Send invitations and personal messages to connect with those in your network
- Encourage employees to connect with company LinkedIn page
- Generate new leads
- Create and publish valuable content
- Develop and link rich media to company page
- Share interesting updates and news to attract industry professionals
- Join LinkedIn Groups relevant to your business and interests
- Improve search engine rankings
- Evaluate competitors’ strategies
- Increase LinkedIn company page follower count
- Promote business’s product and services with LinkedIn Ads
- Post consistent status updates
- Attract prospects, customers and referrals
- Build a presence that brings profits and revenue
- Create, measure, and optimize campaigns
- Analyze LinkedIn metrics to identify profile strengths and weaknesses and report findings to management
Our Chicago LinkedIn Marketing Company will regularly follow your company presence on the platform, while continually delivering and posting updated, fresh content that will engage social influencers and community members in active conversations that grow your following.
At Digital Marketers Chicago, our LinkedIn marketers goals are to build a mass following so that potential customers will eventually purchase your company’s products or services. At our Chicago LinkedIn Marketing Company, developing an effective LinkedIn marketing strategy is the most essential aspect of your company’s larger social media marketing plan.
Simply creating a LinkedIn company page for your brand will not generate new followers or revenue. Instead, make sure to follow our Chicago LinkedIn Marketing Company tips to improve your Company Page on LinkedIn:
1. Include a Banner Image
The banner image is the first thing that people see when they visit your company page. Create one that reflects your brand values and message. Include your company logo to appear when users search for your business.
2. Feature Your Products and Services
Posting what it is you do or what your company sells is key for users to find you and want to purchase your products or hire your services. Be sure to include rich descriptions of any images you feature.
3. Share Rich Content Daily
Posting visual media like infographics will surely capture more attention than paragraphs of information nobody wants to, or has the time to, read. Regular posting from a Chicago LinkedIn Marketing Company encourages engagement and fosters familiarity. Sharing company updates daily is the most effective way to directly interact with your target audience.
Be sure to keep your updates short and sweet to retain this newly attained attention. Also, post interesting articles that are relevant to your brand, so your followers will be more engaged with them.
4. Post Any Career Opportunities
LinkedIn’s B2B business model is a great resource to discover valuable, intelligent employees. Posting a job opening on the site will reach thousands looking for possible career opportunities, even at a Chicago LinkedIn Marketing Company.
5. Optimize Your Company Profile for Search
LinkedIn pages are SEO-friendly, so one key way to increase your search engine ranking is to include sentences that are full of carefully thought-out keywords in your company bio and name. Strategically adding company keywords in your LinkedIn URL and any external links you post will also improve recognition. It’s important to include keywords that demonstrate your company’s expertise in the industry.
In today’s digital revolution, social networks like LinkedIn are essential if you want to make it as a leader in your field. Hiring the best Chicago LinkedIn Marketing Company will significantly boost your company’s bottom line.
Contact Digital Marketers Chicago today to speak with one of our excellent Chicago LinkedIn Marketers and learn how you can increase your brand’s presence on the social media platform.