INSTAGRAM MARKETING BENEFITS:
- With over 700 million active users, Instagram offers a huge potential reach
- About 60% of Instagram users are between the ages of 18-29, making the social media platform a great place to target this highly valuable demographic
- Visual Content is necessary for your marketing strategy, since photos are among the most-engaging content on the web
- Instagram has the highest brand engagement compared to other social media channels, showing that the audience on Instagram is more open to branded content than they are on other platforms
INSTAGRAM MARKETING STRATEGY:
- Analyze current company user profile
- Determine your brand’s objectives
- Develop content themes that align with company values and goals
- Set up a weekly flexible content post calendar to determine the frequency of your company posts
- Come up with unique, specialized photo and videos ideas to incorporate on your company profile
- Engage with the community, reposting fans’ content and responding to followers
Why Use Instagram to Promote Your Business?
In today’s digital age, achieving a web transformation to gain an online presence is imperative for almost every business. Digital Marketers Chicago is a leading Chicago Instagram Marketing Company. Our company’s Instagram marketing strategies will substantially increase your company’s website traffic or customer revenue by ranking your business high up in Instagram’s explore page and reaching a wider, more targeted group.
Other than audience targeting, brands use our efficient Chicago Instagram Marketing Company for all sorts of objectives. Instagram metrics alone will not help you determine the ROI of using its platform. Our Instagram marketing company found that the best strategies involve continuous marketing campaigns.
Digital Marketers Chicago – Best Chicago Instagram Marketing Company!
No matter who you are, what you’ve accomplished or how strong your work ethics may be, nobody builds a successful business alone. That being said, it is imperative for your business’s social media success that your company hires our successful Chicago Instagram marketing company. Why? While it might seem more practical to hire an in-house social media marketer, it’s important to keep in mind that hiring an organization like ours that can provide you with immediate, scalable results using our specified social media marketing strategies.
Furthermore, a professional social media marketing agency can create a customized marketing plan that involve clearly defined marketing goals. Our Chicago Instagram Marketing company is well-versed in marketing strategies of all kind, and know how to increase efficiencies while reducing costs. Our Instagram marketing team assesses existing business growth strategies to determine areas of improvement for your profile. Our Chicago Instagram marketing team aren’t only experts at Instagram; we specialize in a wide variety of social media marketing for platforms such as Facebook, Twitter, LinkedIn, YouTube, Pinterest, Yelp, and much more.
Full-Service Chicago Instagram Marketing Company
Digital Marketers Chicago is a full-service Chicago Instagram Marketing company, covering everything from content creation, content development, profile optimization, and both paid and organic engagement. Through our large network of employees, clients, industry professionals, followers and influencers, our Chicago Instagram Marketing firm increases your brand’s exposure and promotes your company’s overarching message.
Some of the industries our Chicago Instagram marketing company provides SEO and SEM services for are:
- Instagram Marketing for Accountants
- Instagram Marketing for Advertising Companies
- Instagram Marketing Company for Ecommerce Websites
- Instagram Marketing Services for the Healthcare Industry
- Instagram Marketing Company for Hotels
- Instagram Marketing Company for Law Firms and Attorneys
- Instagram Marketing for the Real Estate Industry
- Instagram Marketing Company for Chicago Small Businesses
- Instagram Marketing Company for Sporting Goods Companies
Professional Chicago Instagram Marketing Company Process
How does our Chicago Instagram marketing company get started with a plan that works for your company? We begin by learning all there is to know about your company, its competition, and brand. We then create goals for your Instagram marketing strategy. We continuously manage your account, posting compelling and interesting content on a regular basis. We then frequently measure the results of the Instagram campaigns our Instagram marketing company instilled to ensure you are getting more subscribers that will contribute to your brand’s following.
Our Chicago Instagram marketing company will continually study your business, so as to deliver updated and fresh content on the platform that will engage your audience in active conversations that will be liked and shared. Our goal is to create a larger following so that your audience will eventually purchase products or services from your business. For our Chicago Instagram Marketing Company, developing an Instagram content strategy is first and foremost the most important part of your company’s social media marketing plan.
Here are some useful tips from our Instagram marketing company on how to create a successful Instagram Marketing Strategy to promote your business and drive sales:
1. Establish Objectives —
There is nothing more important about advertising your company on a social media platform than establishing what it is you want to achieve on it. Whether you’re just starting out on Instagram or looking to boost your brand’s presence on the platform, it’s imperative to start with clear goals in mind.
Why are you on Instagram? What can Instagram do for your business that other platforms can’t? How can you integrate your business strategies and values onto Instagram’s platform?
Answering these questions will help you more easily be able to define your strategy and create relevant content that will help you achieve these objectives. As you continue to develop your Instagram strategy, these goals will help you determine the best ways to succeed in the process. Setting objectives that connect company Instagram activity with your encompassing marketing goals will assure that you see results appropriate for your business.
Depending on your business, brand, and industry, your company’s Instagram marketing strategies provided by our Chicago Instagram Marketing Company should reach several of these goals:
1. Drive Traffic to your Website
Even though Instagram’s app doesn’t allow for hyperlinks in your posts’ captions, you are still able to include your website in your profile’s bio. Using a shortened URL, using a site like bit.ly, our Chicago Instagram Marketing Company be able to link your company’s account to Instagram Analytic tools and discover how many times people are visiting your website from your Instagram profile, and why they reached this place.
2. Increase Brand Visibility
Instagram offers a wide variety of functions, but you don’t only need to use Instagram with the intention of monetizing your brand. Instagram’s platform is a great place to establish your brand’s identity on social media. Whether you’re posting photos of your products, services, inspirational quotes, beautiful pictures, or humorous videos, your community will be able to engage with its content.
3. Share Company News or Press Releases
With Instagram’s active user numbers increasing everyday, this provides companies with a chance to reach more individuals. Many businesses use the platform to simply share news about their company and update its followers on what’s going on with their brand.
4. Build Your Community
In recent years, the photo-sharing platform introduced new ways to create a more engaging consumer experience. Instagram released features such as direct messaging, live videos, including multiple images per post, and stories, which are photos and videos that vanish after 24 hours. With this proliferation of features, your company can connect more often and more efficiently with your audience and customers.
5. Showcase Products and Services
According to a study done by Iconosquare in 2015, over 60% of Instagram users have looked for a brand on Instagram. Even more, 62% of people are likely to subscribe to a brand on the site because they enjoy its content. So, if you know what consumers are looking for and post the right content, customers soak up your marketing message without any hard sales pitches from your company. This is a unique way to appeal to customers without having to directly sell to them.
6. Increase your Reach, Customer Engagement and Loyalty
Thanks to the “Explore” tab on the platform, Instagram has made it more accessible for potential new customers to find your brand and the content you’re posting. Our Instagram marketing company uses new followers, likes, and comments as indicators of increased brand awareness and then presents these numbers to your business to show what an impact our digital marketing strategies make.
2. Learn About Your Demographic —
Digital marketing is all about knowing when to deliver what message and to whom to deliver it. Understanding the demographics of Instagram is an essential part in guaranteeing that you are achieving your goals mentioned above and reaching your target audience. Use a Chicago Instagram marketing company to ensure you achieve your goals!
Attempting to hit a specific audience in the social media industry can be a daunting task. It often seems as though new brand followers exist overnight. With the proliferation of platforms and their users, reaching new groups has never been more challenging. However, analyzing relevant and current data about Instagram’s demographics can help better your segmentation strategies, which our Instagram marketing company knows exactly how to do.
3. Create an Optimized Instagram Business Account and Profile —
The key to getting the most out of your Instagram marketing strategy begins with your Instagram profile. Your profile is the platform’s homepage. This is where you essentially share information about yourself and your company.
There are specific features that your Instagram profile includes, starting with a recognizable and searchable Username handle. It’s important to have a username similar to the name of your business, so when people search your brand they’ll be easily be able to find you.
Following this, your profile picture is one of the very first things people see when they visit your page, since it’s clearly displayed in the top right-hand corner of the app. For most companies, this will be your brand logo.
Next comes your profile biography and company description. Instagram gives users a maximum of 150 characters to fill out their “bio.” Be sure to utilize this space to tell people who you are and why they should follow your account. Many companies use this space to showcase their brand using a company slogan. You can also encourage people to take a certain action, like clicking the link you supply. Your Instagram bio is the only place where companies can add a clickable link. This makes it simple for individuals to head straight from Instagram to your company website, blog, or products.
4. Develop a Content Strategy —
What you post on Instagram is the foundation of your marketing strategy. Ultimately, if the content you’re posting isn’t interesting or relevant to your target audience, you’ll have a rather challenging time becoming successful on the platform. It’s important to first determine what type of content you’re going to post to boost your Instagram marketing. You can either provide straightforward marketing by posting images of your products or services and telling individuals to go purchase them, or you can showcase culturally relevant images to show people what your company is all about! Whatever it is you choose to post, maintaining a consistent brand aesthetic across all platforms is key.
5. Increase Community Growth and Foster Engagement Among Followers —
Instagram users provide a wealth of potential content for your business. Don’t be afraid to like other peoples’ posts you find in the Explore page or follow accounts that are relevant to your company’s messages and goals. Finding and posting other content from your followers can help you to build a more engaged community. Also, embracing user generated content will motivate your followers to share their own unique ways of interacting with your brand. If you have questions, don’t hesitate to call our Instagram marketing company in Chicago to learn more. We’re happy to help!
6. Analyze Your Results With Instagram Analytics —
Instagram analytics allows users to measure their marketing strategy’s results. Our Chicago Instagram marketing company is well-trained to track how well your content performs, your follower growth, and the number of likes and comments your posts receive. Our Instagram marketing team uses these insights to measure your performance, better understand your target, and make adjustments to your Instagram marketing strategy throughout time, optimizing your marketing campaigns.
Building your brand and reaching a high following on Instagram can be quite difficult but following these steps, including hiring our renowned Chicago Instagram Marketing Company, will get you where your business needs to be — in every Instagram user’s follower list.
Contact Digital Marketers Chicago today to speak with one of our excellent Instagram marketers and learn how you can increase your brand’s visibility on the social media platform.