VIDEO MARKETING BENEFITS:
- Chicago Video Marketing substantially increases awareness of your brand
- Video will expand your presence on the web and improve your search engine rankings
- Video helps with brand awareness and will personalize your company, products or services, and team members
- Professional Video builds trust and rapport among your audience
- Video will convey important information in a more user friendly way and more effectively than print
VIDEO MARKETING STRATEGY:
- Evaluate current video marketing program
- Determine goals and objectives for web video production, keeping in mind the target audience
- Create outline of video topics and sections to be captured
- Establish who the point person is for creating the content and scripts with our Chicago Video Marketing programs
- Outline the video production schedule and preparations
- Conduct the video shoot(s) and post production editing
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What is Video Marketing?
Video marketing is actively marketing and advertising your products and services through the use of videos. The videos can be long or short, depending on your objective, and are typically uploaded to websites such as YouTube or Vimeo for added engagement and exposure. Our Chicago Video Marketing Company will walk you through everything video-related step by step!
Video marketing and video campaigns created by a professional Chicago video marketing company are one of the fastest growing marketing tools being used today. Video marketing is no longer optional if you want your company to stay ahead in today’s digital age, it is a must-have as a part of your overall marketing strategy.
Why Should Our Company or Organization Implement a Video Marketing Strategy?
There are numerous reasons why your company or organization should implement an effective video marketing strategy created by a professional Chicago video marketing company. The main reason, according to Digital Marketers Chicago, is that the return on investment is low compared to how much exposure you will receive by making quality videos that enhance and improve your product or service marketing.
Here are 5 Great Reasons Why Your Company Should Adopt A Video Marketing Strategy:
- Video Increases Conversions and Revenue – videos can boost the amount of customers that contact you, which will then lead to increased sales. Video accounts for over 70% of all online traffic, and over 50% of internet users watch videos every day. Don’t miss out on this important medium to advertise your brand!
- Video Has a Huge ROI – over 80% of companies that use video say it is well worth the investment. Even though shooting professional video is not the cheapest marketing method, research shows it more than pays for its cost in terms of the increased revenue that will result.
- Video Increases Brand Recognition and Trust – Video will increase awareness about your brand, product or service. It also builds trust, as there is almost no better way to clearly communicate what you or your company is trying to convey than through well thought out, well captured videos.
- Google Ranks Sites that Have Video Higher in the Rankings – Video allows users to spend more time on your site (as they are watching your videos!). Thus, this let’s search engines know that your have quality content on your website. Also, since Google now owns YouTube, it is extremely beneficial to put all of the videos you shoot on YouTube as well. Either way, capturing quality video about your company and its products or services will surely help your site rank higher and greatly improve your search engine optimization efforts.
- Video is Mobile Friendly – As of 2018, over 55% of internet users are on the internet via mobile devices. Video translates extremely well to mobile devices, and many people who take transportation to work other than driving would much rather watch a video than read text. People using mobile devices is only expected to grow larger as time goes on, and many of these users of mobile devices will be watching videos!
Chicago Video Marketing Company – Production by Digital Marketers Chicago
Digital Marketers Chicago is an SEO and digital marketing company, and one of our specialties is video production! Our Chicago video marketing company has trained professionals that will expertly plan your company’s next video project, and our highly trained videographers will then go to work to help you produce high quality videos for your website and audience.
Our Chicago video marketing company has been capturing professional videos for companies for many years, and excel at not just shooting the video but performing high quality post production (editing) as well. Our Chicago video company has captured videos for companies large and small, capturing everything from video of offices, videos of events, training videos, and company videos for YouTube.
Our web video clients are both large and small – everything from smaller companies wanting a professional Chicago YouTube video production company to shoot short videos for their website, to very large companies wanting to shoot video of training sessions or messages from their C-level executives.
Digital Marketers Chicago is a professional Chicago video marketing company with many experts on everything involving video. From setting goals and objectives for videos, to planning the day(s) of the shoot, to post productions, our team of Chicago video experts will leave you extremely impressed with their experience and professionalism. Many of our Chicago video experts have over 15 years of experience shooting professional videos for corporations large and small.
Chicago YouTube Video Marketing Company – Digital Markers Chicago
Professional videos for YouTube is one of our fastest growing business segments. Whether you’re a sole proprietorship, a small business with just a few people, or a large corporation with hundreds of employees, YouTube videos are an effective way to get your message across and build your brand audience.
Chicago Digital Marketers is a Chicago YouTube video marketing company, and our Chicago video marketing company has the expertise to shoot your important video for YouTube, perform all of the editing to make the video the very best it can be, and get it online quickly so it can start adding value to your company right away.
Our Chicago video marketing company will handle everything needed video-wise to ensure your company or organization is presented in the best possible light.
Still have reservations about having a YouTube video produced for your company by a professional video marketing company in Chicago? These statistics should influence you to wait no longer and start producing these videos right away:
- Over 33% of people online watch YouTube
- YouTube has over a billion active subscribers
- Every day, people watch over 500 million hours of video content on YouTube
- Every month, more video content is uploaded to YouTube than the U.S. TV networks have produced in the last 25 years
- Over 80% of professional internet marketers utilize videos as part of their marketing strategy
- Over 90% of internet users on mobile devices that are watching videos share those videos with others
