SEARCH ENGINE MARKETING COMPANY (SEM) BENEFITS:
- Gets traffic to your site very quickly using paid advertising campaigns created by a professional search engine marketing company
- Includes pay per click (PPC) ads, pay per impression, display advertising, re-marketing, and more
- SEM works best when also supplemented by SEO strategy
- Purchasing traffic to your website is the quickest way to lots of visitors and will offer an immediate impact
SEARCH ENGINE MARKETING COMPANY STRATEGY:
- Identify best keywords of business, both positive and negative keywords
- Adjust & modify keywords based on the keywords customers are using to search by using keyword tools
- Develop an SEM campaign and strategy with measurable results
- Monthly review session to review results and recommend changes
What is SEM?
SEM, or search engine marketing, is increasing the visibility of your website via paid advertising. There are many types of paid advertising, but most advertising on Google is referred to as PPC, or pay-per-click. Here are a few of the different types of pay-per-click advertising you can implement with Google, which will be even more effective if created by a professional Chicago search engine marketing company:
- Text Ads – ads for your company will appear at the very top of page one of Google when people enter the keywords into Google that you are targeting. So, if you are an electrical company in Chicago, you might target the keywords “electrical company in Chicago.” When people type those keywords into Google search engine, your ad will appear at the top of page 1 of Google.
- Display Ads – when a user visits your website, they will begin to see ads for your website on other websites you visit that have Google Ad Sense implemented. So if a user has visited your website and then goes to weather.com, for example, a picture or text ad advertising your website will appear on other sites the user visits. This is possible because Google tracks what sites users visit using cookies.
- Google Shopping Ads – for companies selling products, ads for your company will appear on Google Shopping with pictures of your product that users can click on and purchase.
Chicago Search Engine Marketing Company – Google Ad Words
All Google Ads are placed using Google advertising tool, Google Ad Words. It is quite easy to place an ad or run a campaign on Google Ad Words. However, it takes skill to place the ads correctly so you don’t waste money paying for clicks that are not targeted traffic containing users that will purchase your products or services.
For example, if you sell baseball bats and memorabilia and simply target the word “baseball,” people may be searching for statistics on baseball, baseball teams, baseball game times, etc. This is a simple example, but the point is you don’t want to waste your money placing ads that will not bring your company additional sales. Running an advertising campaign, being able to decipher what the statistics tell you, and place ads that will bring you more traffic and sales takes knowledge and skill.
Pay-Per-Click vs Pay-Per-Impression
With search engine marketing and paid advertising, you can generally either pay for them using pay-per-click or pay-per-impression. When you pay per click, you pay a certain dollar amount anytime someone clicks on your ad, and it doesn’t matter how long the user stays on your site, whether or not they buy anything, etc. When they click on the ad and arrive to your website or social media page, you are paying for that click whether they leave the site immediately or stay on the site for a length of time.
With pay-per-impression, you pay a fee every time someone sees your ad. It doesn’t matter if they click on it or not; you pay every time someone sees it. Pay-per-impression is significant less money per impression than when you are paying per click.
There are advantages and drawbacks to using both methods of advertising. You should research these thoroughly with your Chicago SEM company before making a decision on which method to use. Contact our Chicago search engine marketing company to learn more!
Reasons Why An SEM Strategy Is Important For Your Business
Using a Search Engine Marketing Company can be a great option for almost any type of business and no matter what products are services you are selling. Here are a few reasons why companies should consider using search engine marketing to help grow their business:
- Organic SEO Can Be Time Consuming – To rank high on the search engines without paying for advertising can be time consuming, expensive, or both. To rank organically (naturally), you need to spend a lot of time (or hire someone to do so) developing unique content and also incorporate strategies while doing so that will help you rank high. This is no easy endeavor and takes time and skill to do it correctly.
- Organic SEO Takes Time – With organic SEO, even when performed well, it can take time for you to rank high on the search engines, especially for new websites. Some businesses want to hit the ground running right away and paying for ads will place you high on the search engines right away.
- Competition – In many cases, competition is fierce! Even if you rank very high on the search engine, there are always typically many ads above your organic ranking, and some people just click on the ads without scrolling down further to see the organic, natural listings. In other cases, even doing everything correctly with organic SEO, there is so much competition with longevity that you still end up somewhere after page 1 on Google. To help circumvent all of this, Google Paid Search through an experienced search engine marketing company in Chicago like ours can help get you at the top of the search results immediately.
Experienced Chicago Search Engine Marketing Company
Digital Marketers Chicago has been helping companies craft their search engine marketing strategies for over a decade. Search engine marketing campaigns created by a professional search engine marketing company in Chicago can help increase your website traffic and boost your company’s bottom line. We are a Search Engine Marketing Company in Chicago IL that gets the job done well the first time, and crafts campaigns that will increase your return on investment with pay-per-click advertising.
Our Chicago PPC experts design and manage campaigns that will stand out and generate results quickly. Pay Per Click (PPC) advertising is one of the fastest ways to get your website URL on the first page of Google, and the Chicago SEM experts at Digital Markers Chicago will ensure you spend the least amount per click as possible while generating as many visits to your site as possible. We are truly the best at what we do!
Best Chicago Search Engine Marketing Company
Digital Marketers Chicago is an experienced search engine marketing company in Chicago, IL. We help clients from all over the world with their pay-per-click advertising campaigns, and our Chicago PPC experts will help you drive qualified traffic to your website so you can sell more products or services.
By using an experienced PPC agency in Chicago, you will be working with a Chicago Search Engine Marketing Company that will not only set up great ad campaigns for your company, but we will teach you how to do it in the process!
The Chicago paid advertising specialists with our search engine marketing company at Digital Marketers Chicago will get to work fast to create ads that get more traffic, leads and sales – fast. We are always on top of current SEM & PPC trends. If you are looking to improve your PPC campaign and enhance your search engine marketing program, look no further than our Chicago PPC company.
Why You Should Work With Our Chicago Search Engine Marketing Company
- Expertise – Our company has the expertise to get the job done right the first time. We are not amateurs and do not “try new methods” on your company’s dime. We already have proven methods for success in every area of business we specialize in
- Transparency – We are excellent communicators throughout the process, and we update you on a weekly basis on your SEM campaigns to report progress as well as next steps. We generate results fast and you will know what those results are every step of the way.
- Goals, Branding, and Image – We keep all of these in mind when our Chicago PPC company gets to work. We work with you to understand your business, existing branding and goals before we begin projects so we may understand your overall strategy and make sure our initiatives are in line with it.
Chicago SEM Consulting – Digital Marketers Chicago
Digital Marketers Chicago will not only build up your company’s SEM program, but we will teach you how to do it in the process! As we perform the tasks necessary to improve your company’s organic search rankings, we will also help you understand how we did it so you will have the knowledge as to know what kind of work we are doing and why we are doing it. We are a Chicago search engine marketing company that gets results fast!
We provide detailed communication on a weekly basis as to what tasks were performed, why we performed them, and what results were accomplished. We also believe in excellent communication so that we can continually assess what your goals are, obtain feedback, and continue in a forward-moving direction that will exceed your expectations.
Do you have questions about our search engine marketing company or would like our Chicago professional search engine marketing company to offer a free analysis of your SEM program? We’re here to help! Please feel free to contact us via phone or email and we’ll be happy to answer any questions you may have or explain our services in more detail.