PRODUCT/SERVICE REVIEW BENEFITS:
- 63% of customers are more likely to purchase a product that has reviews and product ratings
- Customers put their name and reputation behind yours
- Product reviews convey trust in the product and the company, and are key to long-term loyalty
- Product reviews have SEO benefits due to the added content to your website
PRODUCT/SERVICE REVIEW STRATEGY:
- Evaluate current product review program
- Set up product/service review program if needed
- Set up email marketing campaign inviting customers who have made a purchase to leave a review
What Are Product and Service Reviews?
Product and service reviews are reviews that customers leave on your website, on Google, and/or on other platforms such as Yelp and social media channels. Product and service reviews are very important. The more positive reviews you have for your products and services, the more prospective customers will trust your company as well as learn more about it. Also, any negative reviews need to be managed and responded to; otherwise they can leave prospective customers with a negative impression of your company.
Product and service reviews are a review of a company’s products or services, and are designed to either show appreciation and praise of a job well done or show areas where improvements can be made. Customers can be a great source of information for new ideas about how to improve your business, so every review should be attended to and responded to, regardless of whether the review is positive or negative.
Why Should Our Company or Organization Care About Product Or Service Reviews?
Companies should care greatly about reviews that are written about their products or services; they can be a great barometer about how your company is doing from a customer services standpoint, from a product or service quality standpoint, and address any issues or flaws in your processes or products that may need to be resolved.
In today’s digital world, people are so open about what they think about a product or service. Whether the product or service is fantastic, or it was poor, they want people to know about it! And today, they can let their friends know how your company did very easily, literally at the click of a button.
Here are a few reasons why monitoring product and service reviews benefit your company or organization:
- Monitoring and addressing product or service reviews from customers will let your prospective customers know you care and are in-tune with their feelings about your product or service.
- Product review management is informative for customers – other customers or prospective customers can learn more about your products or services from the response you left to a positive or negative review
- Quickly addressing a product or service review, especially if it is negative, will in many cases entice the reviewer who left a negative review to remove it
- Responding to reviews gives your audience a better feel for your company and the company culture, how you (hopefully positively) address problems or issues, etc.
- Product and Service Reviews are good for SEO – the customers are adding content to your website which isn’t costing you anything!
Product or service reviews monitored by a Chicago service review company such as Digital Marketers Chicago can have enormous benefits in so many ways. The secret is keeping on top of them and responding as you would want to be responded to if you were the one who left the review.
Product and Service Review Management Company: Digital Marketers Chicago
Digital Marketers Chicago is a digital marketing company that specializes in product or service review management. We are a product and service review company that can help put together a program to help with your company’s product and service reviews to make the most out of them.
Our service review management company can help with employee training on the best way to respond to every review written, create programs to facilitate customers leaving reviews on your website or other platforms, and help you reap the benefits of a product and service review program that is performed correctly.
Below are a few services performed by Digital Marketers Chicago, a professional review management company in Chicago, IL:
I. Review Monitoring – there’s your website, Google, Facebook, Yelp, and several other platforms where your customers can leave reviews. Review monitoring by Digital Marketers Chicago will stay ahead of all of your reviews, monitor them, and respond to them so you will stay informed of every review and respond in a timely and appropriate manner.
II. Review Set Up – whether you are selling products or services, our Chicago review management experts can help set up all of the platforms where customers should be encouraged to leave reviews. Nowadays, with advanced technology, extensions, and platforms, it’s easy to set up platforms where customers can leave reviews that will make your company shine!
III. Consistent Feedback – whether it’s from reviewing your customer reviews or from reviewing your website and business, we will provide valuable feedback to improve your company’s digital marketing program. We can help you get more customers through setting up review management systems, improving your website’s SEO efforts, and improving your marketing program in general.
Professional Review Management Company in Chicago – Digital Marketers Chicago
Digital Marketers Chicago team of product review management experts will help craft a review monitoring and management system that will encourage users to leave positive reviews after experiencing top-notch products and/or services from your company.
Great reviews will help strengthen your brand and build brand awareness, gain trust among prospective customers who have not used your products or services before, and serve as a powerful tool to your existing search engine optimization and digital marketing efforts.
Do you have questions about our Chicago product review management agency or what’s involved in implementing a product or service review program for your company or organization? Please feel free to contact us to today and we’ll be happy to help!