What is Search Engine Marketing (SEM)?
SEM, or Search Engine Marketing, is simply purchasing traffic through paid search listings and advertisements. SEM, especially when performed correctly by a Chicago SEM Company such as Digital Marketers Chicago, is also one of the best ways to increase your sales and expand your business’s reach in an increasingly competitive marketplace. Among the most popular paid search platforms are Google AdWords, then Bing Ads and Yahoo Search Ads.
These SEM platforms are used by beginners first understanding the layout. SEM is so effective due to the fact that it allows advertisers the chance to display their products to interested customers ready to purchase whatever it is that the advertisers are selling.
Placing ads on the platforms is easy. However, placing effective ads that are highly targeted and don’t use up money on wasted clicks is more difficult. Our experienced Chicago SEM company helps clients set up ads that drive qualified traffic to your website while making sure the traffic is coming from buyers.
Why Are Keywords Important for SEM?
When users enter keywords or keyword phrases into search engines to look at what they want, this can be best used as an advertising strategy. Before picking your keyword phrases, it is important to do some research.
Find words that can be applied to your company and see why it would be relevant for users to look up your company with those words that will soon become your keyword phrases.
Also, when researching keyword phrases, be on the lookout for negative keywords. Negative keywords are essentially keywords that would exclude from the main words that companies are using to build their revenue. Including negative keywords is extremely important, and is one area our Chicago SEM company focuses on heavily when creating ads for our clients.
Different Types of SEM
- Paid Search Ads-When a user types something into a search engine, they will be led to a search engine result page also known as SERP. SEM companies use Paid Search Ads to be on the first page on these result pages. Being on the first page shows that users will be immediately drawn to what they were looking for, going onto your site and building revenue.
- Pay Per Click (PPC)- Pay Per Click, or PPC, is a form of search engine marketing where companies or organizations pay a certain dollar amount each time someone visits their website as a result of an online ad they are running. Similar to researching keyword phrases for SEM it is also important to look into keywords when making effective PPC campaign.
The very first thing our professional Chicago SEM company does when researching keywords is to make sure that the keywords and keyword phrases are relevant. No one wants to find words or sentences that have nothing to do with your company.
The listing of your keywords should not be small, it should of course include the relevant words but also the less common words due to the fact that they will be less expensive. Finally, your Pay Per Click should be expansive; every time you begin a new campaign keep refining and adding new material that can make users easily look up your company’s information.
- Cost Per Click Campaigns (also known as CPC)- Cost-per-click is in reference to the actual cost a user would pay for each click in their Pay-Per-Click, aka PPC, SEM marketing campaign. Each click is in reference to a visit, or some form of engagement with your company’s website. These clicks represent what the users are looking for and are potentially interested in your company’s website.
In order to calculate CPC, it would be Competitor Ad Rank over Your Quality Score plus .01 which would equal to the actual CPC. CPC is important because it is the number that is going to determine the financial success of your paid search campaigns, in addition it is also important to see whether or not you can afford to do it or not.
Benefits of SEM – Search Engine Marketing
Below are just some of the benefits of performing SEM correctly, especially if you use a Chicago SEM Company to create them such as Digital Marketers Chicago:
- Increase awareness of your brand and your product or service offerings
- Increase traffic to your website fast (immediately after placing the ad!)
- Market to an audience that is already looking for what you’re selling
- Create highly targeted ads that will result in qualified leads quickly
- Easy to review ads, ROI and other metrics for small and large businesses alike
There are so many benefits to using SEM as a tool to help you grow your business! Don’t miss out on learning how to run these ads correctly, without wasted clicks or dollars. Engage a Chicago SEM company like Digital Marketers Chicago to assist you!
Items Our Chicago SEM Company Focuses On To Ensure Ad Funds Are Not Wasted
It is relatively easy to place ads on Google or any of the other search engines that allow them, even if you are not an experienced Chicago SEM company as we are. However, it is not easy to place ads correctly in that you are not spending dollars attracting companies that are not interested in your products or services. Our Chicago SEM Company excels at placing relevant, highly targeted ads that attract prospective buyers of your products or services.
The easiest example might be if you’re selling baseball bats. If you are placing ads for your baseball bats without using a Chicago SEM company, it would be very easy to set up an ad. However, you don’t want to attract visitors to your website that are really looking for things like baseball scores, baseball times, baseball players, etc. You want to ensure that the people clicking on your ad are solely looking for baseball bats.
Thus, it is easy to set up an ad, but to do it correctly you need a Chicago SEM company or other highly qualified search engine marketing company to set up your ads AND exclude people who may not be looking for your product or service.
If you run PPC ads on your own instead of engaging a professional to help, make sure you read a PPC marketing guide before doing so! Whether you use a Chicago SEM company or you do it yourself, if you are setting up PPC ads for the first time, make sure you enlist a professional such as the experts at Digital Marketers Chicago to help!
Professional Chicago SEM Company – Digital Marketers Chicago
Digital Marketers Chicago is a professional Chicago SEM company that exists to build the best results for your company using Search Engine Marketing (SEM) best practices and strategies.
Digital Marketers Chicago, a Chicago SEM Company that runs online ads for clients in many different industries, are experts at everything related to search engine marketing. We excel at expanding company’s online presence, increasing website traffic, building their brand and finally increasing their revenue. With Digital Marketers Chicago’s expertise, employees will learn more about SEM and SEO.
Do you have additional questions about SEM marketing or need the assistance of a Chicago SEM Company? We love answering questions and helping customers! Please feel free to give us a call at 312-626-7445 or Click Here to contact us via our website.