It is extremely important for your business’ website to have quality written content that can help boost SEO. Now you may be a bit overwhelmed and could be wondering where to begin or what to focus on when it comes to the top 5 SEO writing tips. Don’t worry. Our successful SEO writing tips in 2019 can be achieved with a few easy to follow steps.
Here Are The Top 5 SEO Writing Tips When Producing Quality Content for Your Website
Research Relevant Keywords
Now if you’re unfamiliar with SEO practices, keywords are the words or phrases that are utilized in your web content in order to make people find your website when they search for services or products in your industry. For example, people could type in “basketball shoe stores” and that would then be a keyword for your athletic shoe store.
That being said, before you can even start our SEO writing tips in 2019, you have to identify what people are looking for and how they phrase it. Finding relevant keywords provides the foundation and focus for SEO writing and allow you to target more long-tailed searches.
Pick a Main Keyword
Once you’ve done ample research and have figured out what your potential customers are searching and what they’re typing when they search it, then you can select your main keyword. Now this step can be a bit tricky because you have to size up the competition and think about which keywords you can actually rank high for.
Using the athletic shoe store example again, selecting a keyword would have to be more specific. Selecting the keyword “shoes” means you would likely not rank because the competition is astronomical. However, selecting a keyword phrase like “athletic shoe store Chicago” may give you a higher likelihood of ranking.
Make It Interesting
The keyword is selected and now you’ve started to write, but what do you say? When it comes to our SEO writing tips in 2019, it is very important to recognize the fact that you not only want the written content to help boost SEO, but you want it to be beneficial to your website visitors.
You could master writing for SEO and still not see your website stay ranked high in Google search results. This could be due to the fact that you still have to appeal to readers, not just search engine algorithms because it is noticed if your website has a high bounce rate.
A high bounce rate signals to search engines that your website was not what people wanted to see when they searched certain keywords so your ranking will likely be lowered. So, if you’re doing SEO writing, make it intriguing and worth the read.
Let Search Engines Know What Your Keyword Is
If you didn’t want to boost SEO, you wouldn’t be using our SEO writing tips in 2019 in the first place. Having that said, you want to make sure that search engines, such as Google, know what your page is about. This can be achieved by utilizing the keyword you selected. One such way to accomplish this is including the keyword in the URL of the page.
Another way to use the keyword to get noticed by Google, or any other search engine, is using the keyword in a header on the webpage. It would be preferred to include the main keyword in the main title of the written piece.
A final example of how you can use your keyword to help get noticed by search engines is by using the keyword in the beginning of your written work. This signals to not only search engines, but readers that your piece is, in fact, focused on that main keyword.
Links Are Helpful
Assuming you’ve followed all the previous steps listed for our SEO writing tips in 2019, you should have a pretty strong SEO writing project almost complete. To finish off your written work, create links to other pages on your website by using a word or phrase (known as anchor text) so that people can be exposed to more of your website.
In addition to links to other pages on your site, try and get a quality, third-party website to link to your site. Doing this shows Google, or whatever search engine you fancy, that your website and content are quality enough to be linked to by an established, authority in the industry. This may lead to a higher search engine ranking because of the added credibility from the link.
The Takeaway: SEO Writing and You
Our SEO writing tips in 2019 is integral for you company, especially in a digital age where people are using search engines to find services and products. Your company can’t afford to be without the best SEO content. At Digital Marketers Chicago, we specialize in SEO writing and provide high quality content that is not only helpful in boosting SEO, but it is also enjoyable for readers.
If you have any questions on our SEO writing tips in 2019 or if you are interested in hiring an SEO writer, give us a call here at Digital Marketers Chicago. One of our experienced and highly skilled SEO writers will be glad to talk with you!