Category

SEO

Nov 09
0

Best SEO Tools in 2020

By | SEO

Best SEO Tools In 2020What are the Best SEO Tools In 2020?

The year is going by fast, make sure to learn about the Best SEO Tools in 2020.

  • Yoast SEO
  • SEM Rush
  • Adobe Premiere (for videos)
  • Alexa (alexa.com)
  • SpyFU

Best SEO Tools 2020 Yoast SEOWhat is Yoast SEO? – Best SEO Tools In 2020

One of the Best SEO Tools in 2020 is Yoast SEO. Yoast SEO is a plugin for WordPress and it is a useful tool for either blogs or a professional site making both search friendly as possible. When using Yoast SEO there are multiple features a user has to go through before publishing their content.

Such features are: the primary keywords or keyword phrases, keyword density, meta title, meta description, links and having a good amount of words within your post. Before writing anything on your blog post or professional website, come up with a keyword or a keyword phrase that you want to use throughout the post.

A keyword or keyword phrase are focus words that someone on the internet would look up. For example, if you are writing “Best Sports Store in Chicago”, generally you would want your keyword or keyword phrase to be something like that. That way, when someone looks up those your words, your page, depending how you wrote it, will come up on page one on Google.

Keyword density is something you should look out for if you want your post to be on the first page of Google.  The recommended amount regarding density is around 1.3% to 1.6%. Any more than those percentages and you might have to either add more words to the post or delete some of the keywords.

Another feature that is useful when using Yoast SEO is that the website will tell you what you are doing well at, what needs improvement on and what could use some changes. The Best SEO Tools in 2020 is here for you! Use them to help your own content to rank well.

Best SEO Tools 2020 SEM RushWhat is SEM Rush?

The second tool on the Best SEO Tools in 2020 is SEM Rush. SEM Rush is a tool that helps blogs or companies find profitable keywords. SEM Rush also helps check rankings and back links. In order for your site to do well, it all depends on the amount of profit and traffic said site is bringing in at the end of each day.

Something to look out for when using SEM Rush is keyword research. This is important to know because it will help your site with search traffic.

When using SEM Rush, as a user you can see the average number of searches for each keyword or keyword phrase. This can help your blog or professional website by seeing what works and what does not work for better content ranking.

By using the Best SEO Tools in 2019, such as SEM Rush, you can look at your competitor’s website and see what keywords or keyword phrases they use. So that way, you can get a better understanding on how your site can do better than theirs.

You can also look up to see your past and current rankings when using SEM Rush. It is helpful to know whether or not you are improving or not and will help you get a better understanding for using new keyword or keyword phrases. Always be on the lookout to see what you can do to improve your site, by doing that your traffic will improve as each day passes.

Adobe Premiere SEO Tool 2020Adobe Premiere

The third tool for the Best SEO Tools in 2020 is Adobe Premiere. Anytime you upload video content on your site, YouTube or LinkedIn, you should definitely be using Adobe Premiere.

When you finish recording a video, the next step is to edit the footage into a clear and concise little segment talking about whatever it is you want to say. It says a lot to viewers when you save money and learn to edit things on your own. It not only adds a personal touch, but makes it more professional.

Generally, since people are always in a hurry and wanting to look at something else, keep the video short with interesting details and an interesting introduction that will grab the viewers’ attention until the video is over, making them wanting to watch more.

It is important to have videos that include graphics, you want to make something that is not boring and dull. Before and during video production, think about what exactly you could do that would make this video stand out from others and have more viewers keep coming back for more.

On the topic of saving money, before deciding on hiring a graphic designer for your video, there are multiple features on Adobe Premiere that have graphics on it. Use the Best SEO Tools in 2020 if you want to have your video rank well on Google. Applying good keywords can be useful so that it can show up on the first page.

Alexa SEO Tool 2020Alexa (alexa.com)

The fourth tool for the Best SEO Tools in 2020 is Alexa. Alexa, not to be confused with Amazon’s device Alexa, is used as data analysis for websites. By using Alexa, it will help with your blogs effectiveness and look into what your competitors are doing.

Alexa Rank will tell you where exactly your blog or site ranks among the many other sites on the internet. If your blog has a high rank count, that means there are other blogs or sites that are better in regards to where they rank. It is important to get a high rank count, so that more people are looking at your content instead of other peoples.

Alexa can also tell you where exactly your viewers are looking at your content across the world. It is important to understand why this is impacting your audience and how you can keep writing to build off better content so that you can keep getting a good ranking.

Alexa also has bounce rate, a feature where it tells you how many people are coming and going from your website. Alexa will also tell you how many people come onto your site and how many page views you get each day. Again, it is all about improving your ranking and content so that you can gain more traffic. Make sure you pay attention to keyword or keyword phrases because that is also another feature to help you with content ranking.

SpyFU SEO Tool 2020What is SpyFU

The fifth and final tool for the Best SEO Tools in 2020 is SpyFU. SpyFU shows the keywords that Google Ad words purchase so that they show up in your search and appear on the first page of Google. SpyFU also grants cost per click and also determines what websites are using Google Ad to purchase certain keywords.

SpyFU can help get a head start and compete with your competitors to see what keywords they use. Seeing what keywords, they use can help you get a better understanding on how you can get your content rank well.

In Conclusion

Now that you know the Best SEO Tools in 2020, they all can help you with getting your content to rank on the first page of Google. Contact Digital Marketers Chicago Here if you have any questions to learn more.

Dec 05
0

Top 5 SEO Writing Tips in 2019

By | SEO

It is extremely important for your business’ website to have quality written content that can help boost SEO. Now you may be a bit overwhelmed and could be wondering where to begin or what to focus on when it comes to the top 5 SEO writing tips. Don’t worry. Our successful SEO writing tips in 2019 can be achieved with a few easy to follow steps.

Here Are The Top 5 SEO Writing Tips When Producing Quality Content for Your Website

  1. Research Relevant Keywords

Now if you’re unfamiliar with SEO practices, keywords are the words or phrases that are utilized in your web content in order to make people find your website when they search for services or products in your industry. For example, people could type in “basketball shoe stores” and that would then be a keyword for your athletic shoe store.

That being said, before you can even start our SEO writing tips in 2019, you have to identify what people are looking for and how they phrase it. Finding relevant keywords provides the foundation and focus for SEO writing and allow you to target more long-tailed searches.

  1. Pick a Main Keyword

Once you’ve done ample research and have figured out what your potential customers are searching and what they’re typing when they search it, then you can select your main keyword. Now this step can be a bit tricky because you have to size up the competition and think about which keywords you can actually rank high for.

Using the athletic shoe store example again, selecting a keyword would have to be more specific. Selecting the keyword “shoes” means you would likely not rank because the competition is astronomical. However, selecting a keyword phrase like “athletic shoe store Chicago” may give you a higher likelihood of ranking.

  1. Make It Interesting

The keyword is selected and now you’ve started to write, but what do you say? When it comes to our SEO writing tips in 2019, it is very important to recognize the fact that you not only want the written content to help boost SEO, but you want it to be beneficial to your website visitors.

You could master writing for SEO and still not see your website stay ranked high in Google search results. This could be due to the fact that you still have to appeal to readers, not just search engine algorithms because it is noticed if your website has a high bounce rate.

A high bounce rate signals to search engines that your website was not what people wanted to see when they searched certain keywords so your ranking will likely be lowered. So, if you’re doing SEO writing, make it intriguing and worth the read.

  1. Let Search Engines Know What Your Keyword Is

If you didn’t want to boost SEO, you wouldn’t be using our SEO writing tips in 2019 in the first place. Having that said, you want to make sure that search engines, such as Google, know what your page is about. This can be achieved by utilizing the keyword you selected. One such way to accomplish this is including the keyword in the URL of the page.

Another way to use the keyword to get noticed by Google, or any other search engine, is using the keyword in a header on the webpage. It would be preferred to include the main keyword in the main title of the written piece.

A final example of how you can use your keyword to help get noticed by search engines is by using the keyword in the beginning of your written work. This signals to not only search engines, but readers that your piece is, in fact, focused on that main keyword.

  1. Links Are Helpful

Assuming you’ve followed all the previous steps listed for our SEO writing tips in 2019, you should have a pretty strong SEO writing project almost complete. To finish off your written work, create links to other pages on your website by using a word or phrase (known as anchor text) so that people can be exposed to more of your website.

In addition to links to other pages on your site, try and get a quality, third-party website to link to your site. Doing this shows Google, or whatever search engine you fancy, that your website and content are quality enough to be linked to by an established, authority in the industry. This may lead to a higher search engine ranking because of the added credibility from the link.

The Takeaway: SEO Writing and You

Our SEO writing tips in 2019 is integral for you company, especially in a digital age where people are using search engines to find services and products. Your company can’t afford to be without the best SEO content. At Digital Marketers Chicago, we specialize in SEO writing and provide high quality content that is not only helpful in boosting SEO, but it is also enjoyable for readers.

If you have any questions on our SEO writing tips in 2019 or if you are interested in hiring an SEO writer, give us a call here at Digital Marketers Chicago. One of our experienced and highly skilled SEO writers will be glad to talk with you!

Dec 05
0

10 Tips to Increase Website Traffic

By | SEO

It’s no secret that the Internet is, arguably, the largest driving force for consumers. When people want to find a service or product, they often times rely in a simple Google search or they check up on social media to see what is trending.  

That being said, how to you make sure your business website is being seen by consumers when they check the web for services and or products that they need or want? Honestly, there could be a countless number of answers to that question, but we have compiled a list of 10 tips to increase website traffic that we find are pretty helpful.

  1. Use Social Media

Almost 70% of people in the U.S. use some form of social media. That’s a massive amount of people! Luckily for businesses, this opens up the door to promote quality content that is achievable with our tips to increase website traffic. Creating eye-catching posts on Facebook or clever tweets on Twitter is a great way to pique interest in your brand and bring people to your website.

  1. Start a Blog

A lot of people may not necessarily be searching for a specific product or service, but rather they are looking for more information. This is why blogs can be so helpful to increase website traffic. Having a blog means you can take advantage of long-tail keywords that maybe wouldn’t make sense to have as a main website category or subcategory page.

  1. Get Creative by Adding Video

Video content is extremely popular and very mobile friendly. This is important for businesses to keep in mind if they want more online traffic, they should follow our tips to increase website traffic. People tend to retain more information from visual content, such as video. Therefore video content can increase website traffic by keeping the attention of site visitors.

  1. Use Paid Advertising

One of the simplest ways to get more traffic to your website is through paid advertising such as PPC. This form of advertising is helpful because it can reach people on all sorts of channels such as social media or when people Google keywords associated with your business.

  1. Email Marketing Is Your Friend

Email is a great way to connect with customers and can give them an incentive to visit your website. Putting a special offer or deal in your email newsletter that links to your website is a clever way to increase website traffic. Emails are also beneficial to the recipient because they can contain useful and entertaining information as well.

  1. Target Your Desired Demographics

Using marketing strategies aimed at targeting groups of people can be very helpful to increase website traffic. This is especially helpful on social media platforms. For instance, if you run a pet supply company, it may be beneficial to target people that like various pet related pages on Facebook.

  1. Have an Updated Website

It is a major turn off for website visitors when they get to a site and it appears dated and drab. It’s not enjoyable to navigate a website that appears as though it was created ten years ago and not updated since. Making sure your website is built for the now is a great way to attract people to your business’ website.

  1. Your Website Has to Be Speedy

Nobody wants to go to a website that takes, what seems like, forever to load. Let’s face it, the likelihood of you, or anyone for that matter, waiting twenty or even fifteen seconds for a page to load is not very high. Nowadays people want information quick and don’t have the patience to be waiting around. This is why it is so important to follow our tips to increase website traffic and to have a website that is optimized for speed. 

  1. Guest Blogging Can Increase Website Traffic

Writing content for other blogs, preferably on high-quality, industry related sites, can lead to more traffic for your business’ website. Providing informational or entertaining blogs to other websites that are relevant to your audience base can give your brand great exposure. This content can then be shared via social media and allow for more people to find and visit your website.

  1. Hire a Professional Digital Marketer

A professional digital marketer is able to help formulate a cohesive plan to increase website traffic for your company’s site. Experts in the field are able to pinpoint what should be done to address weak points that are negatively affecting website traffic. They are also able to alleviate the weight of marketing from your shoulders so you can focus on running your business.

The Takeaway – Boosting Website Traffic

It is so essential, now more than ever, for you to focus on building your online presence. In one day alone Google can get well over 3 billion searches carried out.

In most industries, the potential your business has for growth is dependent on how well you fare on the Internet. Knowing that, it would also be wise to hire a professional digital marketing company to increase website traffic with an expertly crafted digital marketing plan.

Do you have questions on increasing website traffic? Or on digital marketing companies? If so, feel free to contact us here at Digital Marketers Chicago! One of our marketing experts would be happy to speak with you!