It’s no secret that the Internet is, arguably, the largest driving force for consumers. When people want to find a service or product, they often times rely in a simple Google search or they check up on social media to see what is trending.
That being said, how to you make sure your business website is being seen by consumers when they check the web for services and or products that they need or want? Honestly, there could be a countless number of answers to that question, but we have compiled a list of 10 tips to increase website traffic that we find are pretty helpful.
Use Social Media
Almost 70% of people in the U.S. use some form of social media. That’s a massive amount of people! Luckily for businesses, this opens up the door to promote quality content that is achievable with our tips to increase website traffic. Creating eye-catching posts on Facebook or clever tweets on Twitter is a great way to pique interest in your brand and bring people to your website.
Start a Blog
A lot of people may not necessarily be searching for a specific product or service, but rather they are looking for more information. This is why blogs can be so helpful to increase website traffic. Having a blog means you can take advantage of long-tail keywords that maybe wouldn’t make sense to have as a main website category or subcategory page.
Get Creative by Adding Video
Video content is extremely popular and very mobile friendly. This is important for businesses to keep in mind if they want more online traffic, they should follow our tips to increase website traffic. People tend to retain more information from visual content, such as video. Therefore video content can increase website traffic by keeping the attention of site visitors.
- Use Paid Advertising
One of the simplest ways to get more traffic to your website is through paid advertising such as PPC. This form of advertising is helpful because it can reach people on all sorts of channels such as social media or when people Google keywords associated with your business.
- Email Marketing Is Your Friend
Email is a great way to connect with customers and can give them an incentive to visit your website. Putting a special offer or deal in your email newsletter that links to your website is a clever way to increase website traffic. Emails are also beneficial to the recipient because they can contain useful and entertaining information as well.
- Target Your Desired Demographics
Using marketing strategies aimed at targeting groups of people can be very helpful to increase website traffic. This is especially helpful on social media platforms. For instance, if you run a pet supply company, it may be beneficial to target people that like various pet related pages on Facebook.
- Have an Updated Website
It is a major turn off for website visitors when they get to a site and it appears dated and drab. It’s not enjoyable to navigate a website that appears as though it was created ten years ago and not updated since. Making sure your website is built for the now is a great way to attract people to your business’ website.
- Your Website Has to Be Speedy
Nobody wants to go to a website that takes, what seems like, forever to load. Let’s face it, the likelihood of you, or anyone for that matter, waiting twenty or even fifteen seconds for a page to load is not very high. Nowadays people want information quick and don’t have the patience to be waiting around. This is why it is so important to follow our tips to increase website traffic and to have a website that is optimized for speed.
- Guest Blogging Can Increase Website Traffic
Writing content for other blogs, preferably on high-quality, industry related sites, can lead to more traffic for your business’ website. Providing informational or entertaining blogs to other websites that are relevant to your audience base can give your brand great exposure. This content can then be shared via social media and allow for more people to find and visit your website.
- Hire a Professional Digital Marketer
A professional digital marketer is able to help formulate a cohesive plan to increase website traffic for your company’s site. Experts in the field are able to pinpoint what should be done to address weak points that are negatively affecting website traffic. They are also able to alleviate the weight of marketing from your shoulders so you can focus on running your business.
The Takeaway – Boosting Website Traffic
It is so essential, now more than ever, for you to focus on building your online presence. In one day alone Google can get well over 3 billion searches carried out.
In most industries, the potential your business has for growth is dependent on how well you fare on the Internet. Knowing that, it would also be wise to hire a professional digital marketing company to increase website traffic with an expertly crafted digital marketing plan.
Do you have questions on increasing website traffic? Or on digital marketing companies? If so, feel free to contact us here at Digital Marketers Chicago! One of our marketing experts would be happy to speak with you!